“Shred” comes from the culture that shaped me. I went to college in a beach town where shredding meant surfing hard, pushing yourself, and being fully in the moment. It’s a word tied to motion, energy, and doing something with skill and style. That mindset stayed with me long after graduation, following me to Colorado, into snowboarding, and into the way I approach creative work.
To me, “shred” is less about finesse and more about full engagement.
The second half of the name, Graphic House, comes from the idea of a publishing house. Publishing houses gather writers, poets, and thinkers to produce meaningful stories and send them out into the world. Good marketing and graphic design should operate that same way.
My philosophy around design is simple: pay attention to culture, commit fully to the craft, and create work with the same energy as the people it’s made for.
Why Shred Graphic?
Who I am
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I believe in designing from proximity, not posturing. Understanding how a brand’s story shapes its visual language allows me to communicate that story with authenticity.
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Integrity, creativity, and zeal guide my approach to design. I value creating brands, logos, and assets that sincerely and distinctly reflect the real people and stories behind them.
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When I’m not doing graphic design, I’m outside. My personal style has always taken influence from whatever outdoor scene saturates the place I’m living, surf culture in Wilmington, climbing culture in Colorado Springs, all of it. Thus, my free time is spent refining the pursuits that make good work possible.